Case Study

Major Automotive Company

Major Automotive Company

Pages 1 Pages

Major Automotive Company Overview: In an effort to improve the performance of their dealerships’ service departments, a major automotive company launched a survey program to better understand their customers’ service experiences. On a monthly basis, the program generated tens of thousands of customer comments covering a myriad of topics. To transform this customer feedback into actionable information, J.D. Power developed a monthly process fo

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