Major Airline Soars With Young Business Travelers
Major Airline Soars With Young Business Travelers
2 PagesCUSTOMER: Santy At a Glance Ad agency Santy’s client, a major airline, wanted to connect with young business travelers to ensure long-term business growth. To do that, they needed to understand who they were, where they conversed online, and what they wanted from the airline. Using NetBase to conduct social research, Santy unearthed key details about these travelers to put the airline on the right flight path for current and future success
