Main Line Health (MLH) Inspiring and leading digital change in the healthcare space. Well Ahead Founded in 1985, Main Line Health is a not-for-profit health system serving the Philadelphia area. The organization runs four of the region’s most respected acute care hospitals – Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital and Riddle Hospital – as well as a premier facility for rehabilitative medicine, Bryn Mawr Rehabilitation Hospital. One of Main Line Health’s primary goals for its website, mainlinehealth.org, is to ensure visitor satisfaction through every online interaction. The organization noticed that its site visitors were struggling to complete key tasks on the website. Users were not able to quickly find doctor information, contact details for the closest healthcare pr

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