Health and wellbeing Maidstone and Tunbridge Wells NHS Trust Developing a public membership campaign Membership services Summary Maidstone and Tunbridge Wells NHS Trust has been working with Capita’s membership services team on the development of a cost-effective, sustainable recruitment campaign that has ensured representation from a diverse socio-economic group. Background Maidstone and Tunbridge Wells NHS Trust serves a diverse population of around 500,000 people living in the south of west Kent and parts of north east Sussex. It also provides complex cancer services for 1.8 million people living in Kent and Medway and north East Sussex. The Trust decided to embark on a membership campaign and set itself a target of recruiting 10,000 members at a rate of 500 a month over 20 m

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