Magnolia worked with Essilor’s internal communications department to launch Project EyeLuv, a company-wide campaign to engage employees
Magnolia worked with Essilor’s internal communications department to launch Project EyeLuv, a company-wide campaign to engage employees
2 Pages1 Client Case Study: CHALLENGE With little engagement from employees and an ad-hoc communication style, Essilor Canada recognized the need to overhaul their internal communications strategy to increase morale. They wished to move away from their previously reactive approach and introduce a more proactive process for interacting with key company stakeholders. Utilizing years of experience in campaign development, Magnolia worked with Essilor’s internal communications department to launch Project EyeLuv, a company-wide campaign to engage employees and bring awareness to the importance of eye health. Incorporating contests and charitable initiatives, the campaign encouraged employees to take the EyeLuv pledge to complete a comprehensive eye exam by World Sight Day 2016. 1. Strategic Coun
