1 Case Study: Magnetic North Magnetic North’s end-to-end cloud contact center capabilities (i.e. inbound / outbound / blended) and scalable technology positioned the Company as an attractive target for several potential acquirers. The transaction with West Corp not only allowed Magnetic North’s shareholders to exit at a premium multiple, but also gave the Company access to West’s enterprise customer base and complementary solutions portfolio for significant cross-sell opportunities. Magnetic North was seeking an advisor with deep knowledge of the cloud UC and contact center landscape to help the Company identify the best strategic acquirer and manage a sale process. Due to its focus and expertise within the cloud services space, Q Advisors was uniquely capable of identifying severa

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