Macy's Moves Mission-Critical App Portfolio to Heroku Global retail and e-commerce brand trusts Heroku to run its mobile apps for faster innovation and time to market As America's largest department store by sales, Macy's continues to grow revenue and profit even as the highly competitive retail space moves online. Growing competition from other large players and smaller start-ups demanded that Macy's innovate their digital experiences, with the Macys.com and mobile e-commerce channels as key components of their omni-channel strategy. The Challenge: Retail Innovation in a Digital World Keeping up with business agility and scalability is crucial to Macy's e-commerce success. Macy's needed a platform that could keep up with the shifts of the current fashion season, changes in customer prefer

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