Information Builders helped Macy’s by providing advanced data integration and analytics solutions that supported their digital transformation and omnichannel strategy. By leveraging Information Builders’ platforms, Macy’s enhanced their architecture to accommodate the shift to mobile, improve customer experience, and enable smarter, data-driven decision-making. This empowered Macy’s to deliver seamless, engaging digital experiences and optimize business operations, aligning with their goal to astonish customers and drive growth in a competitive retail environment.

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