OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Macif is a French mutual insurance company that manages and protects the policies of its 5.5 million members when it comes to life, family, and property. Looking to drive quality traffic to its website, Macif sought an advertising platform that could re-engage its target audiences by promoting various pieces of content about the brand’s services and benefits. Based on the recommendation of the Neo Media World agency, Macif partnered with Outbrain and its DSP (Demand Side Platform) Zemanta. By leveraging Zemanta, Macif was able to combine the efficiency of programmatic buying with the effectiveness of native advertising for optimized performance. Overview A m

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