ingeniouscreative.com MACCLESFIELD BARNABY FESTIVAL CREATIVE DEVELOPMENT CASE STUDY17ABOUT THE CLIENT... THE STARTING POINT... HAVING PREVIOUSLY WORKED WITH BARNABY IN 2011 AND 2012, WE WERE ONCE AGAIN ASKED TO DELIVER THE CREATIVE DIRECTION FOR THE FESTIVAL FOR 2018. This previous knowledge was initially something of a double-edged sword, as was the familiarity with the client. We knew what had gone before, so could avoid repeating it, but equally we were very conscious our ‘home crowd’ was watching, and we didn’t want to let them down. No pressure, then! The 2018 festival had a theme of ‘routes / roots’, so immediately we had something to work with. Additionally, we wanted to create something that really engaged with Maxonians of all backgrounds and would make them want

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