BACKGROUND In 1982, Carlos Chiavassa, a second generation farmer took over the family business in Carlos Pellegrina in the Santa Fe Province of Argentina. Later, his wife Pini, and his four children Cristian, Soledad, Cristóbal, and Rocío joined him, and the Chiavassa Group was born, with each member playing a specific role in building the farm’s success.. In 2010 Carlos installed the first internal rotary milking parlor in Argentina, which led Chiavassa Group to become one of the main milk producers in the country. CHALLENGES While improving reproduction performance was on the Group’s mind, the real catalyst for change was the need to reduce the herd’s mortality rate. With the passage of time other areas in which monitoring technology could be of use – such as feeding – became

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