Lundbeck Selects Cloud-Based Veeva CRM to Support its China Strategy Shanghai, China – January 9, 2013 – Lundbeck, a global pharmaceutical company focusing on brain disorders, has deployed Veeva iRep , the first integrated CRM and CLM cloud-based solution designed specifically for the Apple iPad, as the standard CRM solution for its business team in China. With seamlessly integrated CRM (Customer Relationship Management) and CLM (Closed Loop Marketing) capabilities, and superior mobile and multi-media experience of iPad, iRep will support Lundbeck to reach a new level in business excellence in China by empowering its sales forces to work more efficiently and effectively. Lundbeck is an internationally recognized research-based pharmaceutical company, dedicated to improving the l

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