1 Lucidworks’ Clear Choice: Onclusive for PR Analytics A Case Study with LucidworksLucidworks is a fast-growing company, working on creating a global brand and increasing category awareness. The company is educating the marketplace through thought leadership, aiming to establish itself as an organization of industry experts / backgrounders. • Trustworthy analytics to quantify the value of PR and justify investment to grow the PR team • Campaign tracking for its “Activate” user conference, “Activate Now” mini conferences in London and Asia, as well as meet-ups • Establish a baseline of coverage for Lucidworks and its competitors against which to measure performance • An understanding of the impact of certain publications to know where to focus time • Quick and easy reporting L

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