Case Study
L’TUR Tourismus AG
Case Study L’TUR Tourismus AGYou’re sitting at the office making plans for the long weekend. Craving some beach time, you decide on a trip. You search the web for a last-minute deal. Already imagining your feet in the sand and the cool sea breeze, you’re ready to book it. Then the site freezes. You’re frustrated, even angry. Your plans are gone, so now you’ll use a different site. This is what travel sites must avoid because bugs and bad user experience mean lost revenue. Every customer -- every click -- matters. That’s why L’TUR has chosen test IO to test their web and mobile platforms. About L‘TUR For almost 30 years, L‘TUR has been Europe‘s market leader in the Last Minute travel sector. Founded in 1987 by Karlheinz Kögel in Baden-Baden, Germany, the Last Minute specialist