Loyalty Service Migrates from AWS to Heroku, Giving Developers Speed, Scalability, and Confidence Smile.io offers online merchants a points and rewards app for e-commerce sites. Nowadays, online retailers can choose from a range of sophisticated e- commerce technologies to drive their business. However, adding a loyalty component to their offering can be difficult and expensive. Back in 2010, a few undergrad friends from Waterloo, Ontario formed a company that implemented e-commerce solutions for merchants. Many of their merchants were having issues getting consumers to make repeat purchases. They often requested a loyalty mechanism for their store that could be customized to fit their brand and offering. The young company saw an opportunity to create a simple, yet powerful, points- based

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