Case Study
Emarsys Evolves from a Monolithic to a Hybrid Architecture with New Full Stack Services on Heroku
Emarsys Evolves from a Monolithic to a Hybrid Architecture with New Full Stack Services on Heroku Leading B2C cloud marketing platform built 42+ full stack feature services on Heroku It’s a universal truth for consumer brands: treat your customers as individuals. Companies know that such individual relationships drive consumer loyalty and business growth. Going beyond traditional face-to-face interaction, smart technology steps in to create and maintain long-lasting and profitable customer engagement. Emarsys, a global leader in B2C cloud marketing software, provides intelligent technology solutions that empower relationship marketing. The company was founded in 2000 to help brands bring traditional one-to-one communication with customers into the 21st century in a highly scalable way. B2C