The London Borough of Redbridge is recognised as one of the greenest boroughs, with a thriving, multicultural population of more than 284,000 residents. It is situated in the north-east of the capital, stretching from Ilford and Seven Kings in the south to Woodford Green and Hainault in the north. The Challenge Redbridge wanted a cost effective solution to reduce the high level of motorists that were ignoring moving traffic restrictions, causing serious road safety issues and congestion at a number of locations. The council also wanted to reduce inconsiderate and dangerous parking by drivers around schools. A key issue was how to change driver behaviour over the longer term as regular enforcement practices, such as using CEOs or mobile enforcement vehicles, onl

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