Lollapalooza pushes ‘pause’ and ‘play’ to keep the music rocking
Lollapalooza pushes ‘pause’ and ‘play’ to keep the music rocking
2 Pages©2013 Urban Airship Inc. | 1417 NW Everett St Suite 300, Portland, OR | 800.720.2098 | urbanairship.com Lollapalooza Objectives • Drive attendee engagement with a one-stop information source • Boost communication effectiveness by driving users to the app Every year, more than 100 artists and 100,000-plus fans descend on Chicago’s Grant Park for the Lollapalooza festival. With multiple stages and musical styles attendees need to know
