Case Study

LKQ

LKQ

Pages 1 Pages

December 17, 2014 The Challenge: Long-time customers and employees deserve to be recognized and appreciated, but what is the best way for LKQ to show their appreciation? Their marketing spend has to represent excellent value for money, have a reten- tion value, be appreciated and keep their name in front of clients and contacts. What should LKQ give to its corporate customers that they have not yet received from LKQ or another supplier

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