Case Study

Fuel Sports Management

Fuel Sports Management

Pages 1 Pages

December 19, 2014 The Challenge: Along with producing the first charity partnership between NASCAR driver Kasey Kahne and Super Bowl champion quarterback Russell Wilson, Club Colors was tasked to, within two weeks, come up with a unique item to be included as a fun on-course pre- mium and enhance the golfer gift bag that already contained all of the regular items, such as a jacket, hat, and balls. Our Solution: We designed an “event-bran

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