| Page 1 | OZGUR DOGAN | VICE PRESIDENT & GENERAL MANAGER, DATA SOLUTIONS GROUP ODOGAN@MERKLEINC.COM | 443.542.4122 MERKLEINC.COM LIST SOURCING OPTIMIZATION CASE STUDY| Page 2 | LIST SOURCING OPTIMIZATION | CASE STUDY STRATEGY ANALYTICS INFORMATION TECHNOLOGY CREATIVE MEDIA Client: A Leading Direct Mail Marketer Situation Merkle’s client is a large national marketer whose direct mail acquisition program is the primary and

Join for free to read