Case Study
Lifescript doubles data matching revenue with Traverse Data
Background Lifescript is a digital publishing and performance marketing company focused primarily in the women’s health space. Lifescript is known for its high-quality content, and each month, Lifescript sends half a billion emails to its users, attracts up to 18 million unique visitors, and generates up to 100 million page views. Challenge ? Faced with declining revenue from existing data matching and onboarding partners. ? Wanted to fin