Life Time uses Domo to transition from anecdotal decision-making to data-driven insights, enabling better decision-making across multiple aspects of its business. By leveraging data from its fitness app, Life Time can optimize services, improve member engagement, and quickly iterate on new offerings, like its virtual weight loss program. Domo also streamlined the company's finance reporting, automating data updates and making it accessible in real-time. With Domo, Life Time can efficiently analyze regional trends, optimize locations, and support long-term goals to combine physical and digital health services, empowering both leadership and staff to make smarter, faster decisions.

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