Case Study
LIF Universe Coverage Study / Merchant Churn -US Major Credit Card Company
? Restaurants and bars have by far the highest rate of churn at 18%, although this appears to be dropping year on year. ? Overall, the majority of industries are seeing a considerable yearly increase in the total number of merchants as new formations are nearly always higher than company closures. ? A large proportion of company closures relate to ‘new companies’ (i.e. formed in the last 3 years). ? Rates of churn vary tremendously between in