Liebeskind Berlin

1 Pages

PROBLEM Liebeskind Berlin is a fashion-forward European luxury brand whose bold identity attracts a young, creative audience abroad. Unsure how to grow the brand within the new North American audience, Liebeskind needed a deeper understanding of the new market. OBJECTIVE Identify distinguishing attributes between international markets to drive brand awareness as the brand prepared for a North American launch. Identify look-alike audience se

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Liebeskind Berlin

Liebeskind Berlin

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