Bacardi

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People Pattern Con?dential 2015 USING PEOPLE PATTERN TO REACH THE RIGHT INFLUENCERS &People Pattern Con?dential 2015 PEOP L E PATTER N | B AC ARDI’S MA RKET P R OBLE M Nielsen tells us that 92% of consumers trust earned media such as personal recommendations, above all other forms of advertising. Therefore brands are looking to influencers to organically promote their brand, teach other consumers about the brand’s product and help to sell more

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Bacardi

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