CASE STUDY LexisNexis® ThreatMetrix® Dramatically Improves Conversion Rates for MagicLab, Reducing False Positives and Manual Review Rates Dynamic shared intelligence from the LexisNexis® Digital Identity Network® helps MagicLab differentiate between high-risk and legitimate payments in near real time CUSTOMER MagicLab REQUIREMENTS • Remove the need for manual reviews when users are making payments via the company’s dating and social networking platforms. • Optimize fraud rules in order to reduce false positives. • Reduce chargebacks. BOTTOM LINE • Reduced chargeback rates to ~0.2 percent while still growing revenue. • Allowed MagicLab to respond quickly to market trends. • Reduced false positives and increased conversions to 98.5 percent. AT A GLANCE SOLUTION Leveraging ThreatMet

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