Lexalytics Text Mining What Is It Good For? WhitepaperSo here we are. You are someone very important. And if you’re reading this, you’re probably either in the business of doing analytics or you’ve decided that you need to do some text mining (analyzing Tweets, looking at free-text fields in surveys, etc.) That’s great! Because lucky for you, we’re in the business of digesting text and provide greater understanding (you might have a lot of structured data, but sometimes, a little textyness can go a long way). After all, humans have conversations, not exchange numbers, other than phone numbers. This “paper”—which is weird, because I don’t really intend to print it—is intended to give you an idea of the major business problems that text mining can solve when integrated with an a

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