Leveraging Veeva iRep to put the Customer Front & Center
Leveraging Veeva iRep to put the Customer Front & Center
3 Pagesinfo@veevasystems.com I 925.452.6500 I veevasystems.com VEEVA SUCCESS STORY Leveraging Veeva iRep to put the Customer Front & Center THE CUSTOMER This biopharmaceutical company offers specialty medicines that address the unmet needs of patients, concentrating in select areas including urology and endocrinology. The company is dedicated to improving care through its products and services. THE CHALLENGE For three years, the company’s sales force had been using a traditional client/server CRM solution. Sales reps carried Tablet PCs for CRM and, more recently, Apple iPads for detailing. While these disparate tools were satisfactory for call recording and detailing, they did little to help improve relationships with physicians. Seeing the iPad as the way of the future, the
