Case Study

Leveraging Community Feedback to Shape a Suburban Property’s Future

Leveraging Community Feedback to Shape a Suburban Property’s Future

Pages 4 Pages

1 coUrbanize.com VIRGINIA VILLAGE CASE STUDY In 2017, Keane Enterprises, a local Virginia-based developer, purchased Virginia Village, a 1950s-era strip mall outside of Leesburg, Virginia’s historic downtown. After observing how the community interacted with the property for nearly two years, Keane Enterprises began a community engagement process to get feedback about how local residents would improve the sprawling, nearly 18-acre shopping center. Keane Enterprises revealed its initial plans for Virginia Village after four months of community engagement. Those plans included 490 apartments, 160 townhouses and condos, 105,000 square feet of office space, and 70,000 square feet of retail on the Virginia Village property - all with the input of the existing community. 25% of the pr

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