Case Study
Leverage sponsorship events to strengthen client relationships
Providing creative spirit & innovative insights For more information on this project, please contact: Gianluca.Polenta@mci-group.com Delivering Priceless Customer Experiences The Challenge In order to leverage participation and provide key customers with an unforgettable experience, MasterCard decided to host its EU Business Summit in conjunction with the Champions League Final 2014 in Lisbon. Organisers were determined to