Case Study

Lee Kum Kee Food Co. Ltd. - Jiangmen City, China

Lee Kum Kee Food Co. Ltd. - Jiangmen City, China

FOOD SECTOR Lee Kum Kee Food Co. Ltd. Jiangmen City, China Group: Lee Kum Kee International Holdings Ltd. Wrap-around casepacker !"#$%"&'(&)**&+&(,-&o understand the dynamics !"#$%"&$'(%)%"'(*+)#,-."- +" (%%*"# "/')'#"#$%"0,%0" !"#$%" 1%0,2"3'/%,." (%" !"#$%"4+)'%)#"0,%0)"'(" the country that, based on a complex social, economic and industrial architecture, extends among the 5%#, 6 2')%)" !"7 (8"9 (8.":$%(;%(." Macao and Guangzhou. <$%"*%/%2 65%(#" !"#$%)%"20,8%"+,40(" =%(#%,)"')"#$%",%)+2#" !"0"= 54'(0#' (" !" /0,' +)" !0=# ,)" '(=2+*'(8" government intervention, private 4+)'(%))" )#,0#%8'%)" 0(*" 0" )%,'%)" !" local, national and transnational dynamics. This is the economic context in which Lee Kum Kee was created and developed, now leader in #$%" 6, *+=#' (" 0(*" 50,>%#'(

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