Learning from the Competition
Learning from the Competition
1 PagesCASE STUDY: COMPETITOR INTELLIGENCE AND ASSESSMENT Learning from the Competition Synopsis: Company Gamma asked DuckerFrontier for help understanding its major competitor’s strong recent performance. DuckerFrontier provided a detailed overview of the competitor’s sales and marketing processes and made recommendations for how Gamma could improve its own performance. The challenge: Construction company Gamma was curious about the strong revenues one of its major competitors posted. The Gamma team believed the strong performance was the result of changes in its competitor’s sales structure, marketing organization, and go-to-market strategy. Gamma asked DuckerFrontier to study the competitor’s multi-faceted sales approach, marketing process, and new product launch process, as well as chan
