Whitepaper Summing up, then, Tesco isn’t a phone company, and neither is Bayern Munich... but they have very successful virtual mobile businesses that strengthen their brand and complement their primary ‘offer'. Brands from different sectors have launched successful MVNO brands. How can this help your business? Let’s explore ways in which brands from three key sectors - retail, banking and the energy business - have capitalised on the opportunity mobile brings to the table. the time, i.e. making calls, accessing services and apps and texting on their smartphones. Consumers can also appreciate such offers, as they are generally (but not necessarily) seen as a cheaper alternative, often have more creative packages than the big guys—and an MVNO can operate with a much lower headc

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