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Learn how ASM International implemented an automated membership welcome campaign that outperformed their average email open rates by 257% and cut $30,

Learn how ASM International implemented an automated membership welcome campaign that outperformed their average email open rates by 257% and cut $30,

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Learn how ASM International implemented an automated membership welcome campaign that outperformed their average email open rates by 257% and cut $30,000 from their budget. Challenge ASM International members renew on their anniversary, which makes the task of managing welcome and renewal messages difficult. The staff at ASM International sends a printed membership packet to each new member, including a welcome letter and marketing materia

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