Leading Wireless Carrier Boosts Digital Media Control, Transparency, and Performance US Wireless Carrier Employs Oracle BlueKai Data Management to I ncrease Ad Performance by 2-5X and Lower Media Data Activation Cost by 46 Percent A leading US Wireless Carrier is boldly challenging wireless competitors with its no-contract strategy and creative ad campaigns. The game changing approach helped boost subscribers, but ad spend effectiveness remained stagnant. Challenged with growing costs and the inefficiencies of managing dozens of disconnected media partners, their ad planning team set out to change the rules by decoupling 3rd party data buying and media costs. Solution Their approach included three steps: 1. Centralize 3rd Party Data

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