Case Study
Leading Private Label Food Retailer Chooses TrackWise as its Quality Solution
CASE STUDY Leading Private Label Food Retailer Chooses T rackWise ® as its Quality Solution Creating a culture of accountability ensured they were able to commit to complying at all times with the supplier requirements and product specifications throughout the entire product life cycle. THE OPPORTUNITY: Transitioning from Reactive Quality Management This leading food retailer was looking to transition from reactive food safety and basic quality control tactics to building strategic brand positioning by integrating quality, taste, freshness, health, nutrition, product sustainability and safety. Their strategy included building their private brand to represent 40% of their assortment and over 50% of their sales, making it a key differentiator. THE SOLUTION: Deploying