AT A GLANCE With publishing operations in multiple countries, but very limited ability to share digital assets, a global publisher found it challenging to reuse assets and derive incremental ROI from each piece. The company selected Cognizant’s assetSERV TM for its capabilities to aggregate, differentiate and track digital assets in the cloud to meet its distributed publishing needs. Outcomes: • Assets are now managed centrally and globally, and the number of assets has grown from 2.1 to 3.5 million. • Over 900 employees are currently using assetSERV, which is expected to grow to 1800-plus users. • ROI is estimated at 5-6x (based on number of downloads/total assets), which could grow to 7-8x in the near future. Case Study assetSERV Leading Media Publisher Manages 3.5 mill

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