Case Study

Cognizant assetSERV Drives User Adoption and Reduces Marketing Costs for Global Pharmaceuticals Company

Cognizant assetSERV Drives User Adoption and Reduces Marketing Costs for Global Pharmaceuticals Company

AT A GLANCE An international biopharmaceuticals company selected the Cognizant assetSERV TM platform to serve as both the repository and the publishing tool for presentations and assets, eliminating the need for expensive, licensed third-party applications. Outcomes: • Presentations, campaigns and other marketing assets can be easily and intuitively sourced, shared, tracked and published. • Es timat ed R OI o f fiv e t o six time s b as ed on the downloads by users. • Over 400 professionals have access to approximately 270,000 assets in a single repository. • Accessed by marketers and sales professionals in Europe, North America, Latin Americ a and Jap an/ Asia-P acific. Case Study assetSERV Cognizant assetSERV Drives User Adopti

Join for free to read