Case Study: Leading Housewares Company Situation Consumer Products A leading housewares company had succeeded at its core turnaround plan and had completed a Strategic Plan and Brand Strategy for the consumer Retail business. The hospitality business had untapped potential and different dynamics than the consumer segment. They faced well-entrenched competition, particularly from the European market. The CEO was committed to strong growth and developing a more competitive offering, particularly in emerging markets. A complete growth strategy was needed including valuation of market segments and assessment of global expansion opportunities. Engagement Denneen & Company was engaged to assess the value and attractiveness of markets, assess global expansion opportunities, and develop a go-to-ma

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