Leading European toy retailer uses Adobe Marketing Cloud to help boost annual revenues by 250%, control costs, and shape data-driven strategies
Leading European toy retailer uses Adobe Marketing Cloud to help boost annual revenues by 250%, control costs, and shape data-driven strategies
3 PagesLeading European toy retailer uses Adobe Marketing Cloud to help boost annual revenues by 250%, control costs, and shape data-driven strategies A family-owned business since 1963, TOP-TOY Group has grown to be the largest toy business in Northern Europe with nearly 4,000 employees in offices in Scandinavia, Finland, Germany, and Hong Kong. The company operates in both the toy wholesale and retail markets, functioning under the BR and Toys
