Case Study Today’s automakers are increasingly focused on providing energy efficient, aesthetically pleasing vehicles for consumers. Widespread adoption of LED lighting saves energy and gives vehicles a luxury look. Business objective In the auto industry, style matters. An innovative and visionary element is an attractive selling point only if it offers performance to match. Automakers are increasingly using energy-efficient LED lighting in designs, from taillights to instrument panels. As more and more products become “smart”, the underlying technologies need to bend to new shapes and offer powerful functionality in ever-smaller packages. Solution Redesigning LED for improved ROI We saw an opportunity to optimize LED solutions for customers in the automotive

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