CLIENT SUCCESS: PREMISE DATA- LACK OF MANAGEMENT AND LEAD SCORING LED TO LOST OPPORTUNITY
CLIENT SUCCESS: PREMISE DATA- LACK OF MANAGEMENT AND LEAD SCORING LED TO LOST OPPORTUNITY
2 Pages© 2019 DemandGen International, Inc. All rights reserved. All other product and company names may be trademarks of their respective owners. Premise, since its inception in 2012, the company had struggled to implement effective marketing processes, lacking internal resources and marketing skill sets. The startup hired a new Director of Marketing, who was tasked with organizing marketing efforts and producing a higher volume of leads. The director quickly enlisted the help of DemandGen to implement a marketing automation system and put processes in place for generating, scoring, and routing leads. Lost Opportunities Premise, which has less than 200 employees, has limited resources for managing marketing and demand generation programs. Thus, they were unable to generate sufficient
