AT INTeRNeT / USER STORY / LE PARISIEN MEDIAS | MObILE MARKETING Solution : Analyzer III “We use Analyzer III to accurately track our 25 mobile applications. Mobile specific analyses allow us to optimise not only user experience but also our marketing campaigns. ” Fabien Le Brusq Mobile Marketing Manager Le Parisien THE CHALLENGE Le Parisien is France’s leading generalist newspaper. The newspaper’s 25 mobile applications, an essential source of media, have been downloaded more than 3.5 million times on 7 different operating systems. The company’s mobile marketing objectives include: • Providing users with information all day long, on a wide range of channels. • Increasing mobile traffic and developing new offers. • Developing customer loyalty through an opti

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