automotive market to pick up speed Data power helps the Identify and exploit new target groups with big data analytics and micro-targetingEmploying some 145,000 people in over 40 countries, Capgemini is one of the world's foremost providers of management and IT consulting, tech- nology and outsourcing services. The Capgemini Group generated a turn- over of 10.573 billion Euro in 2014. Capgemini Consulting is the global strategy and transformation consultancy arm of the Capgemini Group. Its consultants provide advice and support to organisations in their processes of sustainable change. The services extend from designing innovative strategies up to their im- plementation, always with a clear orientation to results. In the course of the extensive changes brought to business and

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