Intelligent expansion of the branch network in the shortest possible time
Intelligent expansion of the branch network in the shortest possible time
4 PagesCase Study Planning expansion systematically Maximum market transparency for optimum locational analysisThe dennree Group, formed by dennree GmbH and its subsidiary denn's Biomarkt GmbH, distributes organic groceries, drugstore arti- cles and natural cosmetics both in the wholesale and retail trade. As a wholesaler, dennree GmbH supplies over 1,300 health food stores in Germany, Austria, Luxembourg, South Tyrol and Italy from its head- quarters in Töpen and from seven other branch offices. The product portfolio runs to more than 12,000 articles. dennree GmbH was established in 1974. The first denn's health food store opened in 2003. At present (as of August 2016), the company runs 209 outlets in Germany and 26 in Austria. The dennree Group employs 4,600 people, 280 of whom are young adults
