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Case Study

Largest Consumer Book Publisher

Largest Consumer Book Publisher

Aptara
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Largest Consumer Book Publisher SUCCESS STORY The world’s largest English-language trade book publisher, this company produces 4,000 new titles annually while managing an active backlist of more than 45,000 titles and a total list of more than 200,000 titles. Challenge This publisher moved decisively into the eBook market in November 2008, announcing an ambitious initiative to make 15,000 of its best-selling titles available in digital format. As

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