Large Pharmaceutical Gains Significant Insight into Digital Marketing Performance with Liaison’s Web Analytics Platform

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A key Liaison pharmaceutical customer approached Liaison with a desire to improve tracking of their digital marketing campaign effectiveness. The company was looking for a solution that would provide a unified view of their global web analytics data across a variety of digital assets such as web sites, banner advertising and social media. The Challenge With marketing campaign metrics and clickstream data coming from a multitude of diverse

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Large Pharmaceutical Gains Significant Insight into Digital Marketing Performance with Liaison’s Web Analytics Platform

Large Pharmaceutical Gains Significant Insight into Digital Marketing Performance with Liaison’s Web Analytics Platform

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