Share this Banking Large global bank Delivers smart marketing that responds to real-time customer behavior with Watson Financial Services This major bank provides financial services in over 50 countries. Business challenge This bank set out to strengthen customer loyalty by delivering more personalized service. To gain a deeper understanding of individuals’ needs and desires, it had to analyze masses of customer data. Transformation This large global bank is using IBM® Watson® Customer Insight for Banking to develop a 360-degree view of each customer across all channels and to study behavior in real time. With a deeper understanding of each customer’s needs and desires, the bank can provide more relevant offers, delivering stellar service and boosting loyalty. Business benefit

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