Case Study

Large Chinese Bank

Large Chinese Bank

About the Company This large Chinese bank operates through physical branches and digital channels to de- liver a comprehensive range of retail banking services to its customers. Serving Connected Consumers Around the world, customer expectations around banking are on the rise. Connected consumers now demand always-on access to their accounts from any digital device—and many are prepared to switch providers to get a more responsive service. For established banks, moving rapidly to deliver innovative digital services is a vital element in fostering customer loyalty and attracting a new generation of digital-native prospects. Aiming to drive growth in this way, a leading bank in China embarked on a far-reaching digital trans- formation initiative. The aim was to roll out high-qua

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